H&M is coming to Singapore

For Singapore's fashion-obsessed, the announcement of Swedish clothing retail giant Hennes & Mauritz (H&M) opening here in late 2011 has been greeted with big whoops of joy.The brand known for its sell-out collaborations with designers such as Lanvin, Stella McCartney and Roberto Cavalli is a long-overdue addition to Singapore's fashion landscape. For the Swedish retailer, Singapore will be its first foray into Southeast Asia. It already has a presence in North Asia with shops in Hong Kong and Shanghai since 2007. "For us it is not been too long, this is a perfect moment," says H&M press officer Pernilla Halldin when asked why it has taken this long to set up here. read more

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